Donor scoring, surveys and wealth insight in one place
Know who's ready to give. Before you ask.
Tona Engage scores every supporter on what they tell you in surveys, how they engage, how they give and what they could give. Then it tells your team who to ask now, who to cultivate and who's starting to drift away.
Works alongside the donor database you already use.
- +6Opened "Where your gift went" email
- +25Survey: "I've included you in my will"
- Cap.Wealth screen confirmed high capacity
Sound familiar?
Your team's time is too precious to spend guessing.
"Wealth screening gave us a list of rich people. Not interested people."
With Tona Engage: capacity and readiness are scored side by side, so you see who can give and who wants to.
"Our gift officers spend weeks chasing donors who were never going to give."
With Tona Engage: a ranked list of who's ready now, refreshed every day.
"We sent a survey. The answers are still sitting in a spreadsheet."
With Tona Engage: every answer is scored and added to that donor's journey.
"We only learn about a bequest after the donor has passed."
With Tona Engage: legacy intentions surface the moment a donor shares them.
How scoring works
Two questions every gift officer needs answered.
Is this supporter ready? And what could they give? Tona Engage answers each one separately, so a wealthy‑but‑uninterested prospect never crowds out a loyal donor who's ready to talk.
- Readiness, 0–100: survey answers, engagement and giving, weighted toward the last 30 days
- Capacity: wealth screening checked against what they've actually given you
- Proof: every point explained, and every score checked against the gifts that followed
Can give a lot, not ready yet. Warm them up.
Ready and able. Maria is here.
Automated follow‑up does the work.
Ready and loyal. Ask for monthly or a step up.
Everything in Tona Engage
From first survey answer to the right conversation.
Readiness & capacity scores
Two scores for every supporter, with every point explained, so you know who to ask and how much.
Surveys that score themselves
Start from proven templates or build your own. Decide what each answer is worth and what it sets off: an alert, a journey, a tag.
Wealth screening
Giving capacity, real estate and philanthropy signals, built into every profile.
Donor journeys
One timeline of every survey answer, gift, click and wealth insight, so you walk into every call prepared.
Ready‑to‑talk alerts
The moment a supporter crosses your threshold, their assigned gift officer gets an alert.
Automated follow‑up
Emails that respond to what each donor said, keeping warm supporters warm until your team can call.
Where Tona Engage goes further
Most donor scoring stops at a number. Ours keeps going.
A score only matters if it leads to a conversation, and the conversation leads to a gift. Tona Engage follows the whole way through.
It learns what works for you
Gift officers log what happened after each alert. Tona Engage tracks which signals led to real gifts at your organization and suggests better point values.
It catches donors cooling off
A falling score is as important as a rising one. You'll hear about loyal supporters who are drifting while there's still time to reach out.
It suggests the ask
Not just "call Maria." Call Maria about the Legacy Circle, because of what she told you, at the time she prefers.
It sees households, not just people
Spouses, family foundations and donor‑advised funds are linked, so you don't ask the same family twice or miss their combined giving.
It respects your donors
Consent, contact preferences and "rather not say" answers are honored automatically. Every organization's data stays its own.
It writes back to your database
Scores, survey answers and call notes sync back to the donor database you already use, so your records stay complete.
Why teams switch
Built for a team of three, not an IT department.
Keep the donor database you have. Tona Engage sits alongside it and tells you who to focus on.
We set it up for you
We connect your database, load your supporters and send your first survey with you.
Learn it in an afternoon
One ranked list. One profile per donor. Plain language throughout.
Real people when you need help
Talk to someone who understands major and planned giving, not a ticket queue.
Priced for nonprofit budgets
Simple monthly plans for each app, with a discount when you pay yearly.
The Tona apps
Use one app. Or connect them all.
Every app works on its own, so start with the one you need most. Connect two or more and they share supporters, gifts and results automatically. Nothing gets typed twice.
Tona Engage
FlagshipReadiness and capacity scoring, self‑scoring surveys, wealth screening and donor journeys. The natural hub when you connect other apps.
Connects with: every Tona app
Tona Give
Works on its ownA giving widget for your website. Donors find their donor‑advised fund, pick an amount and recommend a grant in under a minute.
Connects with: Engage, Tona Pulse
Tona Pulse
Works on its ownFundraising and marketing health in one view: retention grades, LYBUNT and SYBUNT lists, email and campaign results, and what to fix first.
Connects with: Engage, Tona Give, Sponsorships, Fiscal Sponsor OS. Or upload a spreadsheet.
Sponsorships
Works on its ownSell packages, track every sponsor from pitch to payment and deliver every promised benefit.
Connects with: Engage, Tona Pulse
Fiscal Sponsor OS
Works on its ownHost projects, hold restricted funds, approve disbursements and give every project clear books.
Connects with: Engage, Tona Pulse
Flipbook
Send annual and impact reports as page‑turning flipbooks donors actually open.
Connects with: Engage
Better together
Engage + Tona Give
A DAF grant made through your website raises that supporter's score instantly and lands in their journey.
Engage + Tona Pulse
Your LYBUNT donors, ranked by score, so you call the most likely to return first.
Engage + Sponsorships
Sponsor contacts are scored too, so you know which companies are ready to step up a level.
Engage + Fiscal Sponsor OS
Every hosted project gets its own scored supporter list, under your umbrella.
For consultants and agencies
Run Tona Engage for every client from one login.
Partner accounts see all of your client organizations, share your own survey templates between them and switch clients in one click. Each client's data stays completely separate.
Need a hand beyond the software?
The Designs By Tona team can help with your website, brand, campaigns and integrations too.
See who's ready to give in your own donor file.
Book a free 30‑minute demo. We'll show you how Tona Engage would score your supporters, with no pressure and no jargon.